Blogging for business – an extremely effective SEO technique that will help you support and expand your online business.  We see blogs all over the internet.  Everyone is either blogging, has blogged or would like to blog.  So, is blogging important or just something that is the rage right now?

So do you need a blog for your business and why:

• Does blogging help increase my website’s traffic?
• Does  blogging help your website’s visibility on Google and other search engines?

I am going to answer these questions first.  The answer is yes, they do help increase website traffic. In some cases you will find that your friendly blog full of lots of great content that is ever changing, will index better than your website.  If this is the case you should probably check your website for content, but it does happen.

Blogging allows you to use new phrases to match search engine queries and remember for every blog page you have one more entry point to improve your web visibility.  Blogging also provides a method to personalize your business and keep your internet customers updated on new and exciting things going on with you and your company.

Blogging also provides another opportunity for people to find your site.  Often times people who are looking for a product or service will first look for information concerning the subject.

Researching and Planning Your Blog

The first step is deciding on your main topic, start thinking about things like key phrases that people search on for information concerning the topic you have selected.  Your selection should be used as the title of your blog.  Search engine return search results in the exact order of what they perceive to be relevant.  The more relevant your blog appears to be the higher your posts and articles will show in the search results.  Be sure to include the title of your blog within the description for your blog.  The description should be from 150-200 characters.

Selecting a Blog account

If you have never had a blog this can be a big decision.  We have been using Word Press for quite awhile and find that they provide a great platform for blogging. You can either have your blog on your own system to compliment your website or you can sign up with Word Press.  Word Press offers a free service.  But whenever possible we recommend hosting your own blog for security purposes.

So now what??

You have reached the finals steps – do you just set it up the best you can or do you look somewhere for help?  TruWebHost offers a blog setup for a reasonable fee. You can check this out by clicking here or visiting our website.